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>PENGARUH PERILAKU RAMAH LINGKUNGAN,udEFISIENSI EMISI, INFORMATION SEEKING, SELFudIMAGE, ETNOSENTRIS DAN NILAI SOSIALudTERHADAP POTENSI NIAT PEMBELIAN MOBILudNASIONAL RAMAH LINGKUNGANud
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PENGARUH PERILAKU RAMAH LINGKUNGAN,udEFISIENSI EMISI, INFORMATION SEEKING, SELFudIMAGE, ETNOSENTRIS DAN NILAI SOSIALudTERHADAP POTENSI NIAT PEMBELIAN MOBILudNASIONAL RAMAH LINGKUNGANud
Buy a car is significant financial investment, because it relates to identity and social status that portray how important car in the context of social life. This study aims to determine the influence of environmentally friendly behavior, low ethnocentrism, information seeking, social value of green MOBNAS ownership, self-image green MOBNAS ownership, emission efficiency on purchase intentions of green MOBNAS. This study was conducted using purposive sampling method. Some cars communities become the sample of car users.udThis study adopted the previous studies that look at the cultural differences between the individualistic and collective country. Then research added with ethnocentrism. Based on the study it was found that the ethnocentrism, social value of green MOBNAS ownership and emission efficiency variables influence purchase intent of green MOBNAS.udud
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机译:购买汽车是一笔重大的财务投资,因为它与身份和社会地位有关,刻画了汽车在社会生活中的重要性。本研究旨在确定绿色MOBNAS的环保行为,较低的民族中心主义,信息寻求,社会价值,绿色MOBNAS的自我形象的所有权,排放效率对绿色MOBNAS的购买意图的影响。这项研究是使用有目的的抽样方法进行的。一些汽车社区成为汽车使用者的样本。 ud本研究采用了以前的研究,该研究着眼于个人主义国家和集体国家之间的文化差异。然后在研究中加入了民族中心主义。通过研究发现,民族中心主义,绿色MOBNAS所有权的社会价值和排放效率变量会影响绿色MOBNAS的购买意愿。 ud ud
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